Companies are not always effective in the dissemination of their basic governance and investor relations information.

When it comes to listed organisations, getting the relevant data (such as share prices, reports and news) to shareholders and potential investors can be a challenge. Many of these large companies do not manage their websites effectively, or do not release information on a consistent basis, which creates a barrier to access that can inhibit reputation and affect investment decisions, not only by investors but the broader community. .

While stock exchanges around Africa do release some information on listed companies for free, other vital documents are only sold to a rented and protected audience, or are just plain difficult to access. This means that many investors (particularly retail investors) do not have complete access to the markets and businesses listed on these stock exchanges.

Our purpose is to remove these barriers to information availability and make the latest data easily accessible at all times.

Our purpose is to remove these barriers to information availability and make the latest data easily accessible at all times. We aim to curate and disseminate reliable, accurate and complete information for investors and clients. We constantly verify the multitude of data that we receive from African markets and release it to the public domain in simple accessible formats. This ensures that we are a credible source of basic information for investor relations and digital governance purposes.

Corporate and digital communications governance in Africa are two key areas that are lagging behind the rest of the world – we do not have established and active professional investor relations associations on the continent. However, solid investor relations should not be hard to achieve if listed companies publish up-to-date, complete and accurate information on their websites.

Investor relations is a key hook that can be used to form a mutually-beneficial partnership with our clients particularly in light of our investor relations portal AfricanFinancials. Our goal is to become highly relevant in African markets through our work of providing practical insights into the state of affairs and communications governance performance of these markets.

AfricanFinancials aims to leverage the relationships between listed organisations and a wide investor base by making vital data readily available on our clients’ websites. In the age of social media, where business reputations can be easily damaged by negative reviews online, having a good relationship with investors and stakeholders is a vital component of business.
“In the age of social media, where business reputations can be easily damaged by negative reviews online, having a good relationship with investors and stakeholders is a vital component of business.

Our strategy

Our digital strategy has been crafted and refined over many years and through practical experience in African markets. Our business model is based on the sheer number of people that wish to access information about listed companies on a timely basis. We offer a fully-integrated online service that encompasses all aspects of digital governance, one that looks after professional investors but also assists retail investors to a great degree.

Good digital communications governance is largely based on improving regulations and legislation. In overseas markets, information is disseminated broadly, immediately and in a non-exclusionary manner. Our strategy aims to replicate this by making information readily available on listed companies’ websites and through other digital channels and leveraging the relationship this creates commercially for our clients.

Currently, the level of regulation and access to data in Africa is fairly low but improving. Particularly as it relates to price and market valuation data. Many listed companies only focus on their top investors, but attracting a wider base of stakeholders is still important for growth and annual returns especially commercially because investors in a company should be customers and customers investors.

Our digital strategy has been crafted and refined over many years and through practical experience in African markets.

We have set up numerous databases that can be used to create bespoke content and share key insights into pan-African markets for investors, our clients and a wider public audience. We want to serve listed companies and help them to reach potential investors to create a mutually beneficial two way communications channel.

We have become experts in using online dashboards and widgets to integrate clients’ websites with social media platforms and email alerts to create a fully-inclusive online strategy. This gives our clients’ websites the immediacy that investors and stakeholders require when searching for information about listed companies.

We also use analytics to break down the information into core components to make it more digestible and relevant to various job titles within these businesses. This access to realtime information improves credibility and performance for both AfricanFinancials and our clients.

AfricanFinancials will soon launch a self-regulatory guideline of minimum standards of online investor relations practices.

AfricanFinancials will soon launch a self-regulatory guideline of minimum standards of online investor relations practices. Businesses that adhere to these guidelines will become compliant and more responsible. These minimum standards will include processes such as financial inclusion, good digital governance and timely dissemination of information.

AfricanFinancials has also conducted numerous research campaigns where we have compared the performance, data, functionality and interactivity of listed companies’ websites. We know what works and how companies can best improve their online visibility and investor relationships.

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