What CEOs are missing in their annual report strategic messaging…

March 16th, 2020|

There's a fundamental conflict between generating profit and doing social good. How do CEOs reconcile this in their social messaging in their annual reports? There is a fundamental conflict between generating profit and doing social good. I follow the Conversable Economist, a blog by Tim Taylor. Its excellent, and this post below is a great read [...]

The hidden value of email lists

January 20th, 2020|

The sponsorship or advertising opportunity that a large email list provides can be enumerated as follows:- 7,500 email registrants (say) 3 emails per week 52 weeks 1,170,000 emails sent (7,500 x 3 x 52) 60% open rate (depending on your industry - this is for football related news) 702,000 emails *opened* by fans (1,170,000 X [...]