Having a dedicated community to which to send news and information to is a strategic asset. Not only to communicate why people should invest in your company but also why they should buy your services or deal with you.
But real practical barriers to using a broad range of digital channels to communicate hinder communications effectiveness because it’s not clear where your audiences are at any point in time.
The Minimum Standards of Online Investor Relations Communications sets out clear steps for companies to grow online communities from pre-qualified people using investment data such as share prices, news, announcements and dividend information.
A higher ROI, good governance and compliance which enables high level reputation protection from a dedicated online community, not only of investors, but also customers is excellent communications governance.