Deacons (East Africa) Plc sells a diverse range of clothing, footwear and accessories for men, ladies, children and babies through retail outlets in Kenya, Uganda, Rwanda and Tanzania. The company also sells a range of gym and sports apparel and household products. The latter includes dining and crockery ware and kitchen ware. Deacons (East Africa) Plc markets well-known fashion brands which includes 4u2, Angelo, Mr Price, Truworths, Babyshop and Bossini. Sports and fitness brands include Adidas, Reebok and LifeFitness. Its household and kitchen ware products are marketed under Mr Price Home.
Deacons (East Africa) Plc is listed on the Nairobi Securities Exchange