Big Private Investor buys 34% in African Safari Company at The Top of Its Game

Arguably its the Tesla of Safaris in Africa because it has some of the most luxurious accommodation and exquisite locations that money could possibly buy all across Africa.

Wilderness Safaris’ parent, Wilderness Holdings announced that it has sold a 34% equity stake to a global investment fund that considers social and environmental gains equally important to market-related financial returns.

Wilderness Holdings Ltd, dual-listed on the Johannesburg Securities Exchange and the Botswana Stock Exchange, said on Thursday that The Rise Fund, based in California, has acquired a significant stake in the ecotourism company for an undisclosed amount.

In Namibia, Wilderness Safaris is known for its very exclusive upmarket camps in the remote corner of the Skeleton Coast in the Kunene Region. Many of these camps can only be reached by aeroplane, a service provided by another of the group’s subsidiaries, Wilderness Air.

Wilderness Holdings, founded in Botswana in 1983, has since expanded its interests to establishments in Namibia, Zambia, Zimbabwe, South Africa, Kenya and Rwanda. The group supports two non-profit partners, Children in the Wilderness and the Wilderness Wildlife Trust, both promoting the benefits of ecotourism among the youth and local communities.

Chief Executive of Wilderness Holdings, Keith Vincent, said “Wilderness has always been dedicated to a purpose-driven approach based on our 4Cs sustainability ethos of Commerce, Community, Culture and Conservation. We welcome our newest shareholder, The Rise Fund, and are proud to be standing shoulder to shoulder with such like-minded individuals. We are [now] even more committed to our founding vision: to conserve and restore Africa’s wilderness and wildlife by creating life-changing journeys and inspiring positive action.”

View the Wilderness’ company page

Read complete article: Economist